Need to engage audiences in your Web content and draw them deeper into your brand? Need to generate quality research results in a fast, fun way? Then you need clashWare.

clashWare is the next generation of Web content management and audience engagement – a software tool that allows direct comparison of content. It’s designed for marketers, advertisers and researchers who need to create head-to-head comparisons of videos, pictures, music or text in an environment that’s highly entertaining for users, while producing accurate and useful results.

clashWare works by embedding content in an easy-to-play interactive game that enables participants to compare two pieces of content, then answer questions on a slider system that shows what they think and how strongly they feel. They watch, they vote, and before they know it they’re deeply involved in your brand, marketing or research effort.

For researchers, clashWare provides user comments, segmented demographics and time-of-response tracking.

clashWare can be:

+ Incorporated in Websites

+ Embedded in viral marketing campaigns

+ Used to power focus groups online and in real-world settings

+ clashWare can be used to:

+ Improve sales

+ Increase lead capture

+ Create greater user engagement

+ Improve brand favorability and customer satisfaction

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